Course Snapshot
Customer Selection: Their Needs, Your Goals
- Who should attend:
- Owners, presidents, CEOs, and their teams, ideally between two and five client-facing senior leaders, who want to develop an optimized customer selection strategy. Participants should a.) have a strategic plan with clearly defined target market segments, and / or b.) have attended The Great Divide: Find Your Winning Markets
- When:
- November 19, 8:00 AM to 3:00 PM Register
- Facilitators:
- Typical Class Size:
- 25
- Future Services:
- March 11, 8:00 AM to 3:00 PM Register
- Pricing:
- Pricing is $250 for up to two people from your organization plus $100 for each additional attendee. (Five people per organization maximum.) We do request that you bring at least two people per organization to ensure the best experience. Lunch and materials are included.
- How to register:
- Use our online registration or contact Aileron at 937-669-6500 or 888-880-6139. For more information about this program, or if our current schedule doesn't fit your needs, please call us at 937-669-6500 or 888-880-6139 or e-mail an Aileron representative.
Customer Selection: Their Needs, Your Goals
Customer Selection: Their Needs, Your Goals Workshop You know which customer groups you want, but do you know which customer groups need you? Winning and keeping their business is crucial, but to be successful long-term, organizations need to focus on serving the right customers -- the ones who fit best with the company's direction, goals, and core competencies.
During this workshop you'll dig into the true wants and needs of your desired customer groups. By looking through the eyes of the customer and understanding the current and future competitive environment it will become clear which groups you should target. This process can give you a leg up on the competition, help you plan for the future, and ultimately boost your company's performance.
The six-hour session will help you answer some key questions:
- What are the needs and wants of your target customer groups?
- How well is the current competition meeting those needs and wants, and more importantly who will meet those in the future?
- What does it take to meet those needs and wants and how well do you measure up?
- After analyzing the information, what does it mean to your business? Which groups should you pursue, watch, or abandon?