Course Snapshot
The Great Divide: Find Your Winning Markets Workshop
- Who Should Attend:
- To get the most from this workshop, participants should come with their team of client-facing senior leaders, and/or those involved in strategic planning – ideally, a two- to five-person group that includes the owner, CEO, or president, and senior leaders who oversee the sales and marketing efforts. This offering goes hand-in-hand with a follow-up workshop called Customer Selection: Their Needs, Your Goals. Click here to find out how these two powerful workshops can help take your business to the next level.
- When:
- October 9, 8:00 AM to 3:00 PM This class is full! Click here to be put on a waiting list.
- Facilitators:
- Typical Class Size:
- 25
- Future Services:
- February 4, 8:00 AM to 3:00 PM Register
- Pricing:
- Pricing is $250 for up to two people from your organization plus $100 for each additional attendee (five people per organization maximum). We request that you bring a minimum of two people per organization to ensure the best experience. Lunch and materials are included.
- More information:
- For more information about this program please call us at (937) 669-6500 or e-mail an Aileron representative. If our current schedule does not fit your needs, click here to be notified by email the next time the class is offered.
The Great Divide: Find Your Winning Markets Workshop
There's a big advantage in being able to focus your time, people, and money on the customers that fit best with your strategy. This crucial edge is yours for the taking – and it all starts with dividing your clients into distinct groups.
This six-hour workshop will get you focused on your business with a sleeves-up, hands-on session. The concept is simple. By grouping your clients based on their needs and wants, you can find your most attractive customers, target your resources with laser precision, tap into your best markets, and ultimately improve your bottom line.
Market segmentation is one of the most effective steps you can take to push your company toward the next level. To help you get there, the workshop uses an in-depth, common-sense analysis that covers all the bases.
The conclusions you reach during this session can start driving action immediately. By the time you’re finished, you’ll have a clear picture of your overall customer base and the specific markets that can strengthen and grow your business.